At Cool Chilli Media we’re passionate about implementing Google Analytics and love building Google Adwords campaigns. We can optimise your site using SEO, track user behaviour using Analytics and monitor the results of your online adverts. We’ll ensure these 3 components are working together to optimise your online performance.
SEO (Search Engine Optimisation)
All businesses want to have their website on the first page of Google when potential customers are searching for matched relevant keywords that apply to what their business has to offer. To move your website up within the Google search results, we’ll analyse your current website (or build an SEO strategy if creating a new one for your business), focus on specific keywords/phrases with each online marketing objective you want to achieve, implement and then monitor the results.
All the sites that we build are linked to Google Analytics which is key to knowing your online audience and provides valuable statistics on what’s working and what’s not working on your website.
We can find out where your online visitors are based, what device they’re using to view your site (invaluable to know if your site isn’t optimised for mobile), what pages they visited, what keywords brought them to your site (when linked with Google Webmaster tools), how long they spent on your site and much more. We’re obsessed with Analytics and love looking at this information, providing marketing strategies that focus on continually improving the performance and visibility of your online business.
If you already have a site that isn’t linked to Google Analytics, simply provide access to your website hosting and we’ll implement it for you.
Google AdWords (PPC)
You need compelling adverts and an analytical mind to create successful paid search campaigns. They have to appear on the right pages, be triggered by the right keywords and shown to a relevant online audience that are actively searching for your product or service.
We can create and schedule your adverts to be shown in your chosen geographical area at the right times and triggered by the right keywords. What’s more, used in conjunction with SEO and Google Analytics, we can continually optimise your campaign and ensure you pay the lowest price possible, every time someone clicks on your adverts.